Course Content
Module 1: Introduction to Email Marketing
In this module, You will gain a solid foundation in email marketing, understanding its significance in today's digital landscape. You will explore the benefits of email marketing and familiarize yourself with the terminologies we will use trough-out this course.
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What is email marketing and how it works
09:03
Benefits Of Email Marketing
06:04
Types Of Emails
05:40
Email Marketing Terminologies
11:34
Quiz: Let's find out if you understood this module!
Module 2: Email Marketing Software
In this module, you will explore the key factors to consider when choosing the best email marketing software for your business. With numerous options available, it's essential to select a platform that aligns with specific marketing goals, budget, and the size of the subscriber list. This module will guide you through a step-by-step approach to evaluating different tools, highlighting the features that matter most for successful email marketing.
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Important Factors to Consider Before Choosing Email Marketing Software
06:30
Recommended Email Marketing Software For Startups
06:53
Professionally Setting Up Your Email Marketing Software
08:45
Email Software Account Overview
09:54
Domain Authentication
09:39
Quiz: Let's find out if you understood this module!
Module 3: Lead Magnets and Subscriber Forms
In this module, you will explore the crucial role of lead magnets in email marketing and how they can significantly boost your subscriber list. You'll learn how to create enticing lead magnets that attract your target audience and how to effectively set up forms and landing pages that convert visitors into leads. The module includes a practical case study demonstrating the step-by-step process of designing and implementing a successful lead magnet campaign. By the end of this module, you will have the skills to create compelling forms and landing pages that drive engagement and increase your email subscriber base, ultimately enhancing your email marketing strategy. This hands-on approach will empower you to implement the concepts learned in real-world scenarios, ensuring you are well-prepared to attract and nurture leads through your email marketing efforts.
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Lead Magnet- How to Get Subscribers
09:25
Setting Up Subscriber’s Form – Practical Case Study
17:46
Setting Up Automation For Subscriber Form – Practical Case Study
16:53
Creating Pop – Up Forms
12:26
Pop – Up Forms Settings
04:12
Quiz: What Have You Learnt!
Module 4: Creating High-Converting Landing Pages
In this module, you will learn the essential principles and best practices for designing landing pages and sales pages specifically tailored for email marketing campaigns. Landing pages are critical tools for converting your email traffic into leads and sales, and understanding how to create them effectively can significantly impact your marketing success.
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Landing Page (Overview)
01:49
Landing Page Editor
09:21
Understanding The AIDA Formula For Copy Writing
05:24
Copy Writing For Landing Pages
06:17
Elements Of A Landing Page – Part 1
12:15
Elements Of A Landing Page – Part 2
15:07
Crafting The Structure Of a Landing Page – Implementing the AIDA Fomula
10:40
Quiz: Test Your Learning!
Module 5: Email campaigns
In this module, you will discover the art of crafting emails that capture attention and drive action. You will explore design principles, persuasive writing techniques for subject lines and content, and effective calls-to-action (CTAs) that encourage engagement. Key Takeaways: 1. Mastery of email design for optimal user experience. 2. Skills to write compelling subject lines and engaging email content that converts.
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Email Campaign Overview
02:34
Copy writing for Product Announcement emails
12:30
Copy writing for Promotional Email
10:15
Copy writing for Newsletter and Transactional Emails
05:53
Best practices for email copywriting
04:44
How to write compelling subject lines
Let's find out if you understood this module!
Module 6: Create and Send Email Campaigns
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Introduction To Email Campaign
07:26
Create Your First Email Campaign
16:00
A/B Testing for Email Campaign
04:15
Track Campaign Results
03:21
Module 7: Support & Recomendation
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How to contact support
03:17
Recomendation
05:07
Email Marketing Course
About Lesson

Welcome to this lesson on email marketing, where we’ll explore the fundamentals of one of the most effective digital marketing strategies available today.

By the end of this lesson, you will have a solid grasp of how email marketing works and why it remains a crucial component of any successful marketing strategy.

So, let’s dive into the lesson and start your journey toward mastering email marketing!

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