About The Course

This course provides an in-depth understanding of Google Ads, which is a powerful tool for businesses looking to generate leads and drive sales. The course covers the fundamentals of creating, managing, and optimizing Google Ads campaigns to achieve maximum results.

Course Outline:

1. Introduction to Google Ads
   • What is Google Ads
   • How it works
   • Why Promote your product or service with google
2. Account Setup and Structure
   • Creating a Google Ads account
   • Account structure and organization
3. Keyword Research
   • Understanding keywords
   • Keyword research tools
   • Identifying and selecting relevant keywords
4. Campaign Setup
   • Creating a new campaign
   • Selecting the right campaign Objective
   • Selecting the right campaign Type
   • Campaign settings and options
5. Ad Creation and Optimization
   • Writing effective ad copy
   • Creating ad groups
   • Ad format options
   • Ad extensions
6. Tracking and Measuring Success
   • Google Analytics integration
   • Setting up conversion tracking
   • Measuring performance metrics
   • Analyzing and optimizing campaigns
7. Advanced Strategies and Tactics
   • Advanced targeting options
   • Remarketing and retargeting campaigns
   • Display advertising
   • YouTube advertising
8. Troubleshooting and Optimization
   • Identifying and addressing common issues
   • Optimizing campaigns for better performance
   • A/B testing and experimentation