
Complete Google Ads Course – Beginner to Advanced
About The Course
This course provides an in-depth understanding of Google Ads, which is a powerful tool for businesses looking to generate leads and drive sales. The course covers the fundamentals of creating, managing, and optimizing Google Ads campaigns to achieve maximum results.
Course Outline:
- Introduction to Google Ads
- What is Google Ads
- How it works
- Why Promote your product or service with google
- Account Setup and Structure
- Creating a Google Ads account
- Account structure and organization
- Keyword Research
- Understanding keywords
- Keyword research tools
- Identifying and selecting relevant keywords
- Campaign Setup
- Creating a new campaign
- Selecting the right campaign Objective
- Selecting the right campaign Type
- Campaign settings and options
- Ad Creation and Optimization
- Writing effective ad copy
- Creating ad groups
- Ad format options
- Ad extensions
- Tracking and Measuring Success
- Google Analytics integration
- Setting up conversion tracking
- Measuring performance metrics
- Analyzing and optimizing campaigns
- Advanced Strategies and Tactics
- Advanced targeting options
- Remarketing and retargeting campaigns
- Display advertising
- YouTube advertising
- Troubleshooting and Optimization
- Identifying and addressing common issues
- Optimizing campaigns for better performance
- A/B testing and experimentation
The Course Curriculam
Introduction
-
Introduction to this course
01:28 -
What is Google Ads
01:25 -
How Google Ads Work
08:39 -
Why Promote Your Product or Service With Google
02:46
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