Complete Google Ads Course

24 Apr, 2023
About The Course

Welcome to V.S.L Concepts ICT Academy’s Google Ads Course, where we dive deep into the world of online advertising to equip you with the skills and knowledge needed to harness the full potential of Google Ads. In this comprehensive course, you will embark on a journey from the fundamentals to advanced strategies, ensuring a well-rounded understanding of digital advertising on the world’s largest search engine.

This course provides an in-depth understanding of Google Ads, which is a powerful tool for businesses looking to generate leads and drive sales. The course covers the fundamentals of creating, managing, and optimizing Google Ads campaigns to achieve maximum results.

Course Outline:

  1. Introduction to Google Ads
    • What is Google Ads
    • How it works
    • Why Promote your product or service with google
  2. Account Setup and Structure
    • Creating a Google Ads account
    • Account structure and organization
  3. Keyword Research
    • Understanding keywords
    • Keyword research tools
    • Identifying and selecting relevant keywords
  4. Campaign Setup
    • Creating a new campaign
    • Selecting the right campaign Objective
    • Selecting the right campaign Type
    • Campaign settings and options
  5. Ad Creation and Optimization
    • Writing effective ad copy
    • Creating ad groups
    • Ad format options
    • Ad extensions
  6. Tracking and Measuring Success
    • Google Analytics integration
    • Setting up conversion tracking
    • Measuring performance metrics
    • Analyzing and optimizing campaigns
  7. Advanced Strategies and Tactics
    • Advanced targeting options
    • Remarketing and retargeting campaigns
    • Display advertising
    • YouTube advertising
  8. Troubleshooting and Optimization
    • Identifying and addressing common issues
    • Optimizing campaigns for better performance
    • A/B testing and experimentation


The Course Curriculam


  • Introduction to this course
  • What is Google Ads
  • How Google Ads Work
  • Why Promote Your Product or Service With Google

Google Ads Account Setup

Keyword Research

Campaign Setup

Ad Creation and Optimization

Tracking and Measuring Success


Richard Esemuru

15 Courses 482 Students