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Complete Google Ads Course – Beginner to Advanced

24 Apr, 2023
About The Course

This course provides an in-depth understanding of Google Ads, which is a powerful tool for businesses looking to generate leads and drive sales. The course covers the fundamentals of creating, managing, and optimizing Google Ads campaigns to achieve maximum results.

Course Outline:

  1. Introduction to Google Ads
    • What is Google Ads
    • How it works
    • Why Promote your product or service with google
  2. Account Setup and Structure
    • Creating a Google Ads account
    • Account structure and organization
  3. Keyword Research
    • Understanding keywords
    • Keyword research tools
    • Identifying and selecting relevant keywords
  4. Campaign Setup
    • Creating a new campaign
    • Selecting the right campaign Objective
    • Selecting the right campaign Type
    • Campaign settings and options
  5. Ad Creation and Optimization
    • Writing effective ad copy
    • Creating ad groups
    • Ad format options
    • Ad extensions
  6. Tracking and Measuring Success
    • Google Analytics integration
    • Setting up conversion tracking
    • Measuring performance metrics
    • Analyzing and optimizing campaigns
  7. Advanced Strategies and Tactics
    • Advanced targeting options
    • Remarketing and retargeting campaigns
    • Display advertising
    • YouTube advertising
  8. Troubleshooting and Optimization
    • Identifying and addressing common issues
    • Optimizing campaigns for better performance
    • A/B testing and experimentation


The Course Curriculam


  • Introduction to this course
  • What is Google Ads
  • How Google Ads Work
  • Why Promote Your Product or Service With Google

Google Ads Account Setup

Keyword Research

Campaign Setup

Ad Creation and Optimization

Tracking and Measuring Success


Richard Esemuru

10 Courses 76 Students
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